赢取 (yíng qǔ) is a verb meaning 'to win over' or 'to gain'—especially intangible, positive things like trust, support, respect, or favor. It combines 赢 (yíng), meaning 'to win' or 'to gain victory', and 取 (qǔ), meaning 'to take' or 'to obtain'. Together, they emphasize an active, often deliberate effort to earn something valuable through merit, sincerity, or consistent action—not by force or chance.

This word is commonly used in formal or semi-formal contexts: political speeches, business communication, education, and interpersonal relationships. It implies moral legitimacy and effort—for example, a leader must 赢取 public trust, not merely claim it. Unlike simple verbs like 得到 (to get) or 获得 (to obtain), 赢取 carries connotations of overcoming challenge, building goodwill, and earning legitimacy over time.