劝酒 literally means 'to urge (劝) alcohol (酒)' and functions as a verb describing the social act of encouraging or pressuring someone—often repeatedly—to drink alcoholic beverages, especially during meals or celebrations. It reflects a common cultural practice in Chinese hospitality, where refusing a drink may be seen as impolite; thus, 劝酒 carries connotations of warmth, obligation, and sometimes gentle coercion.

The word combines 劝 (to advise, urge, persuade) and 酒 (alcohol, liquor), emphasizing the active, interpersonal nature of the action—not just offering a drink, but persistently prompting consumption. It’s frequently used in banquets, family gatherings, or business dinners, and can range from playful teasing to socially expected insistence. While often well-intentioned, excessive 劝酒 is increasingly discouraged for health and safety reasons, particularly when guests decline due to personal choice, health, or driving.