网购 is a noun meaning 'online shopping' — the act of purchasing goods or services over the internet. It combines two characters: 网 (wǎng), meaning 'net' or 'internet', and 购 (gòu), meaning 'to buy'. Together, they form a compact, commonly used compound word in modern Chinese, reflecting how deeply digital commerce is embedded in everyday life.

This term is widely used in spoken and written Mandarin, especially in contexts like advertising, news reports, social media, and casual conversation. It’s more common and neutral than formal alternatives like '电子商务' (e-commerce) and carries no regional or stylistic restrictions — suitable for all ages and registers. You’ll often see it paired with verbs like '经常' (often), '喜欢' (like), or '方便' (convenient), emphasizing frequency, preference, or practicality.