繁荣 (fánróng) is an adjective meaning 'prosperous' or 'thriving', describing a state of strong economic activity, cultural vitality, or general flourishing—often applied to cities, industries, markets, or societies. The first character 繁 (fán) means 'abundant', 'numerous', or 'complex', while 荣 (róng) conveys 'glory', 'honor', or 'flourishing'. Together, they evoke a vivid image of abundant growth and dignified success—not merely wealth, but dynamic, healthy development.

This word is commonly used in formal contexts: government reports, news articles, and speeches about economic policy, urban development, or cultural initiatives. It often appears in set phrases like 经济繁荣 (jīngjì fánróng, 'economic prosperity') or 文化繁荣 (wénhuà fánróng, 'cultural flourishing'). Unlike colloquial terms like 红火 (hónghuo), which suggests lively busyness (e.g., a bustling market), 繁荣 carries a more elevated, systemic connotation—implying sustainable, broad-based advancement.