'登载' (dēng zǎi) is a formal verb meaning 'to publish' or 'to print' — specifically in printed or digital publications such as newspapers, magazines, journals, or official websites. The first character, 登 (dēng), literally means 'to ascend' or 'to record', evoking the idea of something being formally entered or listed; the second, 载 (zǎi), means 'to carry' or 'to record in writing', reinforcing the sense of documentation and dissemination. Together, they emphasize the act of officially placing content into a public medium for readers to access.

This word is commonly used in news, academic, administrative, and publishing contexts. It implies intentionality and legitimacy — the content has been reviewed and approved for publication. Unlike more casual terms like '发' (fā, 'to post'), '登载' carries a tone of authority and formality. It’s rarely used for social media posts or personal blogs unless emphasizing official recognition, and it does not apply to spoken announcements or broadcasts.