魅惑 (mèihuò) is a verb meaning 'to enchant' or 'to bewitch' — describing the powerful, often irresistible, allure someone or something exerts over others. The first character 魅 (mèi) originally referred to a type of spirit or demon in classical Chinese folklore known for its seductive power; the second character 惑 (huò) means 'to confuse', 'to delude', or 'to bewilder'. Together, they convey a sense of captivating influence that clouds judgment or stirs deep emotional fascination — not merely physical attraction, but a magnetic, almost supernatural charm.

This word is commonly used in literary, artistic, or dramatic contexts: describing charismatic performers, mythical beings, or striking natural scenery. It carries a slightly poetic, elevated register and is rarely used in casual daily speech. While it can describe positive allure, it sometimes implies danger or moral ambiguity — like the enchantment of a fox spirit in traditional tales — suggesting the captivated person may lose rational control.